PROVIDING INSYGHTS
SINCE 1995

HCP & KOL Engagement

Our strategic touch
your vision surpassed

Insyght’s relationship management staff understands the value of relationships—and strives to not only help you establish new connections in the industry, but also to cultivate and grow your existing key opinion leader (KOL) and healthcare provider (HCP) network.

We have also seen the industry evolve and change over time, and how increased an increased global focus on compliance and transparency are impacting those relationships. From the very first contact once a target thought leader or HCP has been identified to the final close-out and disclosures following a specific activity, and throughout every personalized touch point in between, our team can help position you, and your product line, for long-term success in the eyes of your most important advocates.

  • KOL & HCP Identification & Recruitment

  • Profiling, CV Reviews & Debarment Checks

  • Contracting Facilitation  

  • Compensation & Reimbursement Services

  • Engagement Plans & Activity Tracking

  • Reporting & Compliance Oversight

Let's Get started
Let's Get started

Cost-Effective Speaker Bureau Training

Dual-Brand, Enhanced Speaker Training Program

Strategic Direction

  • Engaging Agenda Design

  • Unique Event Branding

KOL Engagement and Management

  • Speaker Identification, Nomination, Tiering and Contracting

  • Faculty Identification and Coordination

  • Venue Sourcing

  • Event Branding

  • Training Presentation Development

Implementation and Evaluation of ROI

  • On-Site Event Management

  • Executive Report Development

  • Scientific Content Development

  • In 2009, Insyght was selected as the agency of record for managing the medical education initiatives of a major biotechnology subsidiary of a Fortune Global 500 pharmaceutical company. As part of that charter, Insyght worked with two distinct product brands and the company’s commercial teams. Both brands had existing speaker bureaus that, when combined, totaled approximately 100 select healthcare professionals (HCPs) who would deliver promotional medical education presentations to their peers. Insyght was tasked with helping to organize the bureau, design the annual speaker training, reinvigorate speaker enthusiasm for speaking about the client’s products, and, ultimately, increase the return on the speaker training investment.

  • Insyght developed a live, dual-brand, bi-coastal speaker training program designed to create a meaningful training experience for the invited speakers while accommodating their busy schedules and reducing client costs. The dual-brand programs reduced th number of necessary training meetings and allowed HCPs who were invited to be speakers for both brands to be trained at a single meeting, and included a web-based extension series for exceptional qualifying speakers to further contain costs. Insyght worked with the client’s brand leads to create the training presentation, leveraged a novel online speaker nomination system, managed the HCP contracting process, participated in the venue sourcing process, and provided on-site and post-meeting evaluation services for the training.

  • The dual-brand speaker training program resulted in the successful training of over one hundred speakers at a fraction of prior training program costs without compromising the quality of the program, training requirements, or attendee satisfaction. It also enabled the speaker programs to commence earlier than in prior years since the trainings occurred within a shorter time period, thus increasing promotional program and selling time which was a considerable advantage during a product launch year.

Virtual Speaker Training and Medical Education Programs

Leveraging Online Channels to Train, Educate, and Engage

Strategic Direction

  • Client and Speaker BureauNeeds Assessment

  • Innovative Bureau Training Design

  • Speaker Slide Deck Development

  • Sales Team Toolkit Development

KOL/HCP Engagement and Management

  • Compensation and Transparency Reporting

  • HCP Engagement Tracking

  • Uber Eats Facilitation and Coordination

Implementation and Evaluation of ROI

  • HCP Compensation and Transparency Reporting

  • Executive Report

  • While our client had originally planned to conduct a large, in-person speaker training in the second quarter of 2020 and immediately begin on-site speaker programs with target healthcare providers, the COVID-19 pandemic had a drastic impact on those plans. Since Insyght had been monitoring the evolving global situation since early January, we anticipated the need to immediately pivot to remote and virtual channels and were tasked with helping our client adjust and execute their plans quickly, seamlessly, and efficiently so that the 100 speakers chosen for their bureau could ultimately still educate and engage targets in a safe and effective online manner.

  • Insyght’s existing client data sets were designed to offer an in‐depth and customizable view into HCP utilization, influence, budgeting, forecasting, and spend tracking, by individual speaker, entire speaker bureau, brand, and/or geographic area. Since this data was of value to many stakeholders in the company for diverse purposes, finding a way to enable cross‐functional access and coordination was essential to future success. Given the cross‐functional nature of the endeavor, coordination with multiple stakeholders within the company was essential and included marketing leaders, regulatory officers, legal representatives, compliance directors, and IT specialists, as well as our client’s team of external consultants. Together, Insyght developed a 360° approach to analyze stakeholder needs and to identify key metrics and outputs, and created the most user-friendly, practical implementation plan.

  • After an intense, cross-functional planning phase, Insyght successfully implemented a complete system supporting end‐to‐end processes for tracking and reporting HCP spend for all fee‐for‐service activities. We designed a process to identify, create, and verify HCP profiles using unique identifiers from our client’s customer master, a system which has been further enhanced by the use of our proprietary on-site HCP PASSportTM system that affords real-time data input / linking. This process has removed much of the human element for data review and verification, and has resulted in more accurate data capture and valid reporting. The system is also serving as a model for future clients who seek to improve their speaker program management and HCP reporting and marketing spend capabilities.